There is an incident mentioned in the book Infinite Vision (Book about the Aravind eye care systems and biography of Dr V…India’s finest, the legendary Dr Govindappa Venkataswamy):
In an Aravind classroom, Thulsi Ravilla, Dr. V’s nephew by marriage and the executive director of the organization’s training and consulting division, is addressing a group of international eye care providers. Projected on the screen is a picture of a young African girl in traditional attire. “What do you see?” Thulsi asks the audience of administrators and ophthalmologists in front of him. “A young female with mature cataract,” comes the immediate answer. “Look closer—what do you see?” he asks again. Someone from the group offers up a detailed clinical diagnosis of the girl’s condition. “Is it treatable?” Thulsi inquires. “Of course, sir!” comes the surprised response.“What else do you see?” Thulsi presses. But no matter how hard they peer at the screen, no one picks up on what he’s looking for. Eventually he uses a laser pointer to highlight it—the unusual earring that dangles from the girl’s right ear. There is no mistaking that familiar shape. It is the metal tab off the top of a can of Coca-Cola. “What are you looking at?” he asks one final time. The room is intrigued and silent. “You’re looking at our collective failure,” says Thulsi, his clear voice ringing in every corner of the room. “We have the knowledge and the skills to help this girl. But we didn’t. Coke got to her—why couldn’t we?”
(The entire story is copied from the chapter-2 of the book, please forgive me, no copyright was taken here, but the context will help us for sure!)
All the fast/tasty food producers make a solid market presence, may be because of our primitive drive for it(our mistake), or big budget marketing and distribution chains. No matter what we do they will reach everywhere! Rightly so…. you cant market a crappy beverage, no one would buy it. It has to be good (for the taste buds ONLY), everyone love Coke! How can we make the health awareness and diabetes education that compelling? Some how if we fix that problem….we certainly can ‘See a world free of preventable diabetes’.
18.19, 02.01.2021
Step 29
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